The web is full of data in various forms – structured or unstructured, and every company, regardless of the industry it belongs to, can leverage data, given that it makes sense to them.
Even when it is unstructured data, it can be extracted and applied correctly to reap benefits from it. And when it comes to the financing industry, the value can be bigger than most other companies or industries.
These data can be collected from anywhere – from comment threads on Reddit or from Alexa. Business tools like data scrapping will help companies get market-moving insightful information.
Here are a few ways how finance companies leverage data scrapping
1. Financial data and ratings
Rating agencies highly benefit from data scraping, with which they can monitor and extract data from various company sites. Data scraping tools even help them get real-time updates, after which they can run research and analytics. They can offer these data to their clients from investing, banking, wealth management, etc., backgrounds. These data then help the clients to make better decisions.
2. Market sentiment prediction
Various forums, blogs, or social media comment threads can be helpful for sentiment analysis. Especially if a brand’s tweets are talking about new launches or their products in general, those specific tweets can be gathered and performed sentiment analytics on them. This will help investors get an idea of how the market will turn and decide accordingly.
3. Fraud detection
Detecting fraud is one of the challenges we face – in every industry. Even with so many safety and security features and systems, fraud detection can still use some help. The banking institutes can definitely use data to draw a line between which are legitimate transactions and which are not. Data can be collected from a customer’s transaction history, spending patterns, or investments. And any unusual activity – unusual to regular trend – will be enough to send an immediate message to confirm the legitimacy will be sent, or any such action will be taken.
4. Personalized Marketing
There’s hardly a company in the world that doesn’t benefit from marketing – and personalized marketing is just the cherry on top. Data scraping can help finance companies with similar needs and buying habits data of customers. This kind of data helps create targeted ads instead of generalized campaigns for everyone.
It is even more helpful when you know that data are not just restricted to merchant records but can be available on other platforms like social media and online forums.
The astronomical use of the internet for various purposes has made it easier for businesses to leverage data scrapping to their goals – whether marketing or investment. So, if you want to excel in a finance company, don’t forget to use data scrapping.